Is it possible to stand out on Google without paying anything?
Yes, it is possible. You just need to register your company on Google Places. It's free and, of course, you get a Google+ page. You will have the right to upload photos, testimonials and much more.
In addition to improving your position in the search results, you will be appearing to potential customers. You will be seen by people who are looking for exactly the service or product you offer!
The dream of many entrepreneurs is "to appear on the first page of Google ". To help you in this task, I elaborated this Complete Walkthrough on how to register your company on Google Paces .
How to improve your position on Google for free
Google Places has the same role as the “Yellow Pages” of the old phone books.
Companies can register in it:
- Site images
- Payment methods
- Customer reviews
- Location map (how to get there)
How does it work
Every time someone searches using a location, Google gives a result for Google Places . For example, searching for "pet shop in Manaus" or "bakery in Fortaleza" it will show a result based on this location.
These results appear because Google detects that this user is doing what is called a " local search ". A company that is not registered with Google Places is missing a great opportunity to be featured .
As an example, let's search for “pizzeria in São Paulo”. See below the results of this research:
Details of a result
The most interesting, is the practicality that Google offers for those who are searching.
When hovering over one of the results, more information appears.
In the example below, see all the data appear:
- Localization map
- "How to get there" and "Comment" buttons
- Comments from those who have been there
- Suggestions from other searches
Inserting your company
To enter your business, just go to the Google Places address: http://www.google.com/business/placesforbusiness/
Sign in to your Google Account to continue. If not, just create one right after clicking on " Login ".
See the home page when you arrive at Google Places . This page already has a link to Sign in to your Google Account.
Logging into your Google Account
After clicking on "Login" you will be directed to a page where you can enter the account with your email and password.
You can create a new account by clicking on “ Create an account ”
After logging into your account, complete the step-by-step to place your business.
Select the checkboxes and click "continue".
Entering your company address
The next step is to enter your company address and click on the magnifying glass to search if it is already registered on Google Place.
In the figure below, you can see that the company was not yet registered. So let's continue.
Fill in the information. Remember that this information is very important.
It’s with them that Google filters and chooses who sees your ad. The more accurate the information, the more likely you are to appear in front of those who most need your services or products.
Confirm business address
You need to confirm your address. This is necessary to prevent others from using your address illegally.
Check your address carefully and correct it if you have any wrong data.
The confirmation is made through a code that Google will send to the registered address .
This code takes approximately two weeks to arrive.
Editing more information
You will be able to continue filling in the data even before confirming the Google code.
Fill in the Schedules, add Photos, etc.
This area allows you to place every day and every time that your company works.
It is possible to set a time for weekdays and another for weekends.
Check your page.
Note that when you register with Google Places, you also get a type of mini site.
After adding information, you can see how your page looked by clicking on “ Google+ ”
Your company's home page
See the figure below for a page that has already been added. Take the time to explore everything that Google Places has to offer.
Add good photos of your establishment, post videos, etc. All of this will help your company to stand out.
Confirming the verification code (PIN)
Once your verification code arrives, go to your Google Places page and go to the code completion area.
You will see the figure below and will be able to insert and send the code.
After confirming, you will be able to fill in more data.
See how you can add a lot of valuable information to your Google Places page.
You can write as if it were a Blog, add photos, links, videos and even events.
Business front page on Google Places
See below how the company page on Google Places looks after filling in the data.
A logo has also been added.
This company is where I work. There we create and develop software, online systems and websites.
Signing up for Google Places is a free and relatively simple way to leverage your business in Google results.
Unfortunately not everyone knows this or knows and leaves it for later.
Don't waste time and register today. It is not paid and can help a lot.
If you have any questions, leave a comment below or contact us.
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